1.1 Billion Views on digital! 2020 Women’s T20 WC breaks new ground

Australia’s captain Meg Lanning and teammates celebrate with the trophy of the T20 women’s World Cup in Melbourne on March 8, 2020

The International Cricket Council (ICC) announced record digital and broadcast viewing figures for the Women’s T20 World Cup 2020 held in Australia.

The tournament was one of the most watched women’s sporting events in history, the most watched ICC women’s event ever and the second-most watched ICC tournament after the 2019 Men’s 50 over World Cup.

 

ICC’s digital channels went into top gear with a combined 1.1 billion video views across the official ICC website and their social media channels, a staggering figure reflecting the quality of cricket on display. The ICC digital media team reaped the rewards of publishing rich video content, consisting of player performance packages, interviews and full match highlights.

The numbers on digital were almost 20 times of the previous edition in 2018. It was also significantly more followed than the next most watched ICC Women’s event – the 2017 Women’s 50 Over World Cup in England, where India had made it to the final too. 

The record breaking figures weren’t restricted to just digital, with broadcast also achieving soaring numbers. #FillTheMCG was trending on social media before the final and more than 86000 fans came to watch India and Australia at the Melbourne Cricket Ground. That the final was on 8th March, which also happens to be International Women’s Day added to the symbolism of the event.

9.02 million views in India

The fact that India were playing the final would have led to the extra attention. Fans watched 1.78 billion viewing minutes of live action on TV for that game alone which is several times more than the number of views the 2018 Women’s T20 World Cup final managed.

An average of 9.02 million watched the broadcast of the final live in India which is higher than all matches combined of the 2018 edition. Incidentally, the second most watched match of the tournament was the opening game, also featuring India and Australia. But the final got at least 150 times more views on Indian live television.

In Australia, the average audience for the final was 1.2 million, making it the most-watched women’s cricket match and the sixth-most watched cricket match ever on subscription television in Australian broadcast history.


Here’s what Manu Sawhney, ICC Chief Executive had to say about this:

“These quite outstanding broadcast and digital numbers demonstrate the power of women’s cricket to aggregate a huge global audience and engage fans. This undoubtedly consolidates our position as one of the leading women’s sports in the world and we want to build on the momentum from this event and create a long-term sustainable foundation for the game.

It reinforces our belief that there is a significant opportunity around the women’s game and collectively we must promote it further so more fans can watch it, more kids are inspired by it and sponsors and broadcasters want to be a part of it.”


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