Women leaders ruling the sports business

Ask someone what they think about sport – most would tell you it’s a source of entertainment. It’s easy to see why. The competition, fandom, emotion and an eventual outcome associated with sport makes it intriguing to watch. The ebbs and flows and the unpredictable nature makes it irresistible. There’s drama, anguish and often a […]

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A Barbie resemblance: Mattel India models Manasi Joshi & Dipa Karmakar

Para badminton player Manasi Joshi recently got a one-of-a-kind Barbie doll modelled on her. She’s only the second Indian athlete after gymnast Dipa Karmakar to receive it. She studied electronics engineering in Mumbai and landed a job at an MNC after graduation. In 2011, on her way to work Manasi met with a road accident […]

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Why we must be grateful to BCCI for Women’s T20 Challenge 2020

After tackling potential roadblocks, the Women’s T20 Challenge will take place with Harmanpreet Kaur, Mithali Raj and Smriti Mandhana reinstated as captains of the three squads. There are two ways to look at the Women’s T20 Challenge this year.    From an ardent fan’s perspective, the T20 Challenge will deliver less than what was promised. The […]

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How Man Utd women signings sold more shirts than the men

The arrivals of USWNT World Cup winners Tobin Heath and Christen Press got fans of the newly formed Manchester United women’s team excited. If ever we needed an instance that could defy the notion that women’s sport cannot be marketed, this was it. The double signings of Tobin Heath and Christen Press created an instant […]

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The bosswoman behind Meraki – KKR’s agency for IPL 2020

Kolkata Knight Riders became the latest Indian franchise to trust Meraki with the task of engaging their global fan base. IPL 2020 is destined to become the most watched edition of the cash rich tournament. As the devastating effects of coronavirus linger on in India, we’re forced to lock ourselves up at home. If you […]

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Harder, Lewandowski sweep 2019-20 UEFA awards

UWCL champions Wendie Renard and Sarah Bouhaddi were other major recepients of individual honours at the expanded UEFA Awards ceremony. The Champions League group stage draw at the RTS Studios in Geneva had no dull moment! Hosts Reshmin Chowdhury and Pedro Pinto are veterans at UEFA events but they had their work cut out on […]

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The women contingent of IPL 2020

Anjum Chopra and Lisa Sthalekar are part of the elite commentary team; Neroli Meadows, Kira Narayanan and Nashpreet Kaur take over anchoring duties from Mayanti Langer. The Women’s T20 Challenge [WIPL] was inaugurated in 2018 amid little fanfare. In India, the bitter truth is female cricket is still very much neglected. A Keyword Research indicates […]

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Why do we watch men’s sports but not women’s?

Improper media coverage and negative perceptions ail women’s athletes. Here’s why we perennially overlook them.  Cricket is one sport that is hugely popular in India. It never escapes the notice of print and TV news publishers. It’s perhaps the only game that has found a place in the hearts of the masses as well as […]

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PepsiCo join Visa as UEFA Women’s Football sponsors

PepsiCo signs a five year deal to sponsor Women’s Champions League and Women’s Euro competitions. Food and beverage giant PepsiCo paid an undisclosed fee to become UEFA’s main sponsor for women football until 2025. The deal was announced ahead of the Women’s Champions League final between Lyon and Wolfsburg on 30th August, 2020. UEFA’s onboarding […]

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